Enriching the conversion funnel
The Server To Server method of integrating marketing systems addresses a key shortcoming in the transmission of customer and other operational data from the browser and the lack of integration of downstream systems. Substituting the decommission of 3rd party cookies will once again enable marketing data and is a huge opportunity to improve the entire sales cycle through customer identity with significant impact on marketing effectiveness.
June 20th 2022 | 6 min read