Loss of cookies and adblockers are well known limitations. Now we are at a point where the change in default browser privacy protection settings and legislation prevents trackers from working at full potential.
That's why we introduce server-side tagging mHub Cloud.
By implementing consent management platform, your business loses about 30 % of the data measured into marketing platforms. And this is only the beginning of the whole apocalypse. Even those users who consented with data processing might continue using adblockers.
At the end of the day you can work with 50 - 60 % of data. You lose more than 40 % , and your targeting and campaign performance evaluations remain uncertain.
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